Show the CRO work before they pay you
Your outreach lands harder when the prospect opens a link and finds their own page, already better. Here's how to build that for every name on the list.
The pitch problem every CRO agency has
You know what's wrong with their page. You could probably name three things from the ad that brought you to it. But the prospect doesn't buy your ability to name the problems — every competitor in their inbox names problems too, in the same tidy audit format, and they read like a template because they are one.
So the teams that win do the work up front: a real teardown, a real mock, a real before-and-after. It closes. It also takes hours of designer and developer time per prospect, which is why it only ever happens for the two or three accounts you decided were worth it. The pitch that converts best is the one you can't afford to send to most of your list.
What if the prospect could see it working on their own page?
6to9 is a Chrome extension that changes a live web page in your browser — any page you can load, including a prospect's. You improve their real landing page, share it as a link they can open, and export the whole thing as a PDF pitch.
Nothing is installed on their site, nothing about their site changes, and the prospect doesn't need an account to look at what you sent. The moment you're buying is the one where they open the link, recognise their own page, and realise the work is already done.
From a name on the list to a pitch you can send
- 1
Pick the page with a ton of traffic
Start where their money already is — the page their ads point at, or the one search sends them. High traffic is what makes a conversion argument worth having, and it's the page they already know is expensive.
- 2
Let AI make the basic fixes — the easy stuff — right on the real page
The obvious wins get applied to their actual page: the headline that doesn't match the ad, the buried CTA, the proof that isn't there. Not a checklist of recommendations — the changes, live on the page you're pitching.
- 3
Add, change, or remove anything on the page
Then put your own expertise on top. Describe the change in plain language, or take hold of the element and adjust it by hand. This is the part that makes it your teardown rather than a generated one.
- 4
Save it. Share it with anyone.
The version you built becomes a link. No account needed on their end, nothing to install, nothing to schedule.
- 5
Send the link — they see the changes live
They open their own page and it's better. Not a mockup of their page, not a screenshot with arrows on it — the page, with your work on it, in their browser.
- 6
Export a slick PDF pitch to send your customer
The link wins the meeting; the PDF survives being forwarded. It's what gets opened by the person who approves the budget and wasn't on the call.
Why the link beats the deck everyone else sends
Every proposal in that inbox is a document about their page. Yours is their page.
That difference does something a slide can't. A screenshot asks the prospect to imagine the change and trust your rendering of it; a live link puts them on their own site, scrolling their own content, with the change already applied. There's nothing to imagine and nothing to take on faith — and the question in their head stops being can these people do it and becomes why isn't this live yet.
| What you send | What the prospect does | What it proves |
|---|---|---|
| A written audit | Skims a list of problems they mostly knew about | You can identify issues |
| A slide deck with mockups | Looks at your rendering of their page and imagines it | You have a designer |
| A Figma or a staging clone | Opens a copy that isn't quite their site | You invested a lot in this pitch |
| A live 6to9 link | Opens their own page and finds it already improved | The work is done — the only question left is scope |
The part that changes the business, not just the pitch
Doing this once is a better pitch. Doing it for everyone is a different company.
The economics of a bespoke teardown are what cap most agencies: it converts far better than a templated audit, so the honest thing to admit is that your list is being rationed by your designer's calendar. Every prospect you sent the generic version to was a prospect you decided wasn't worth a designer's afternoon — and you made that call before you knew who was going to reply.
When a prototype costs minutes instead of hours, that trade-off disappears. The whole list gets the pitch that only your top accounts used to get, and the constraint moves back to where it belongs: whether the names on it are the right names.
"Isn't it strange to edit someone else's site?"
It's the first thing a careful person asks, and the answer is that you aren't editing their site — you're editing your own browser's view of a public page, exactly the way their page loads for any visitor. Their production site is untouched, their visitors see no difference, and nothing you do is visible to anyone you don't send the link to.
What deserves care is the framing. Send it as a proposal, not as a fait accompli: this is our version of your page, not something running on your site. Prospects respond well to that — the impressive part was never access, it's that you did the work before they asked.
Two things worth knowing before you send one. The change lives on top of the page as it loads, so it demonstrates how the page looks and reads, not how a calculated price or a form submission behaves — for landing pages that distinction rarely matters, but be clear with yourself about which you're showing. And a page behind a login needs the person opening the link to have their own access to it, which is why the public landing page is almost always the right one to pitch on anyway.
What's different a quarter in
The first change is the reply rate on the outreach, because "here's your page, better" is a subject line with something behind it.
The second is slower and worth more: your first call stops being a discovery call. You arrive with a change the prospect has already looked at and reacted to, which means the conversation starts at scope and price instead of at whether you understand their funnel. And when the engagement starts, the work you showed is the work you're doing — no gap between the pitch and the first deliverable, because they're the same artifact.
Pick the prospect you most want and open their highest-traffic page. The pitch is the page.
Frequently asked
Do I need the prospect's permission to do this?
Not to prototype it. You're working on the public page in your own browser, the way any visitor loads it — nothing is added to their site and nothing about it changes. What matters is how you present it: send it as a proposal, be clear it's your version rather than something live on their site, and don't imply you've touched anything of theirs. That framing is also the more persuasive one — the point is that you did the work, not that you got access.
Does this change the prospect's real website?
No. The change is applied on top of the page as it loads in a browser, so their production site is untouched and their visitors see exactly what they saw before. The only people who see your version are the ones you send the link to.
What do I actually send — a link or a deck?
Both, and they do different jobs. The link is the proof: they open their own page and see the change working on it. The PDF is what survives the forward — it's what gets opened in the meeting you're not in, and what the person who has to approve the budget reads.
Does my team need to write code or design anything?
No. The page is changed in plain language, or by taking hold of an element and adjusting it directly. That's what makes this work across a whole prospect list — the constraint stops being your designer's calendar.
How many prospects can I realistically do this for?
Enough that you stop rationing it. The reason agencies only build a custom teardown for their top two or three prospects is that each one costs hours of design and dev time. When a prototype takes minutes, the bottleneck moves back to how good your list is.
What happens after they say yes?
The work you already showed becomes the work you scope. You start the engagement with an agreed change on a real page instead of a discovery phase spent establishing what to look at — and the version you showed them is the version they signed off on.
Published July 30, 2026
Want to see it on your page?
Book 30 minutes and we'll open one of your highest-spend pages and change it while you watch.
New to 6to9? See how it works in four steps.