Make the page better this week
How marketing and product teams change the pages they're paying to send traffic to — without waiting on a redesign, a quarter, or a queue.
How to find your marketing angle from what's already working
Stop guessing at your headline. The words that convert in your category are already public — in the content people watch voluntarily, and in the ads nobody is running.
Read the guide → August 27, 2026How to do competitor analysis as a solo founder
Most competitor research studies the biggest company in the category. If you're one person, that's the least useful company to study. Here's what to do instead.
Read the guide → August 27, 2026How to give Claude Code the context to prioritise your roadmap
Your coding agent knows your whole codebase and nothing about your market. That's why it can build anything you ask and can't tell you what's worth asking for.
Read the guide → August 27, 2026How to stand out in a PM interview with a working prototype
Every PM candidate arrives with opinions about the product. Almost none arrive with the change already working on it. Here's how to be the one who does.
Read the guide → August 9, 2026How to test a page change when you can’t edit the template
When the page is owned by another team, a shared template or a design system, the thing blocking you usually isn't skill or tooling. It's that you can't show what you mean.
Read the guide → July 31, 2026Win more CRO clients by showing the opportunity before they buy
Show prospects a working prototype of their own funnel instead of another audit — stronger pitches, more clients, without giving away hours of free consulting.
Read the guide → July 30, 2026How to edit a live web page without changing the code
Three different things people mean by editing a live page, which tool does each one, and how to change a real page in your browser and share it with your team.
Read the guide → July 29, 2026How to A/B test a landing page without a developer
What a landing-page test actually needs a developer for, what it doesn't, and how to get a variant in front of real traffic without waiting for a sprint.
Read the guide → July 29, 2026Test landing pages without waiting on engineering
Turn your team's page feedback into live pages in minutes — so you convert more of the traffic you're already paying for.
Read the guide → July 28, 2026
Rather see it on your own page?
Book 30 minutes and we'll open one of your highest-spend pages and change it while you watch.